By Megan Decker
You might have thought that the days of sugary-sweet perfumes were behind you — along with your Tiger Beat posters of N’Sync and butterfly clips — but when it comes to the former, that’s not exactly the case. In 2017, in fact, it seems as though such fragrances that smell like ” to her “Into You” music video, those followers have been extremely loyal to the singer. And through that loyalty, her fragrances have seen uncharted sales growth that have far exceeded anyone’s expectations.
“With Ariana’s undeniable status as an international superstar, the success of the Ariana Grande fragrance portfolio is certain to continue to reach new heights,” said Joel B. Ronkin, the CEO of LUXE Brands (the parent company that holds the Ariana Grande fragrance franchise), in a release. Translation: Sales won’t be slowing down any time soon.
From a $20 rollerball to a $69 full-sized eau de parfum, maybe it’s worth trying Grande’s perfume for yourself to see what the $150 million-worth fuss is about. At the very least, this news confirms one thing: People will never not want to smell sweet as candy.
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