6 High-Street Scents That Smell Like Pure Luxury

By Elizabeth Bennett

Whether it was J Lo’s Glow, The Body Shop’s White Musk, or a faithful Impulse body spray, for many of us, fragrance shopping on the high street is associated with Friday nights at the park and bottles of Smirnoff Ice. However, these scents have come a long way from the bubblegum and cupcake versions we remember from our awkward teenage years.

From Byredo to & Other Stories to The White Company, high-street brands are expanding their beauty offerings and attempting to take a chunk out of the fragrance market. In fact, the debut fragrance from fast-fashion giant Missguided, Babe Power, has beaten the likes of Dior and Paco Rabanne to become The Fragrance Shop’s best-selling female scent of 2017 so far.

While low-priced fragrances often get a bad rep, paying big bucks doesn’t guarantee a top-notch product. “It is possible for fragrance houses to be charging huge price tags for scents that aren’t necessarily as sophisticated as they afford – a result of good marketing and PR,” fragrance expert Roja Dove points out. Ahead, we’ve rounded up some of our favorite high-street standouts.

Alongside the store’s quality knitwear and leather accessories, a trip to & Other Stories is not complete without a visit to the fragrance department. With scents created by Ben Gorham and Jérôme Epinette — the nose duo behind cult fragrance brand Byredo — you’re getting the best in the business at a bargain price. Our favourite is Fig Fiction, a heady concoction that will transport you instantly to a Mediterranean fig grove.

& Other Stories Fig Fiction Roll On Perfume, $20, available at & Other Stories.

Housed in a pretty marbled tube, this on-the-go rollerball is ideal for stashing in your everyday bag or putting in your hand luggage when traveling. Combining the classic scents of rose and peony, use this elegant floral fragrance in the morning as your main scent or as a top-up throughout the day by applying to pulse points.

Oliver Bonas Peony Rose Rollerball, $10, available at Oliver Bonas.

For eco-approved affordability, head to high-street favorite H&M and try its Conscious perfume oils. Made with 100% natural ingredients — 90% of which are organic — these rollerball oils function as customizable and layerable scents, as well as a calming treat for the mind. Our favorite, the relaxing blend, uses essential oils such as jojoba, grapeseed, and rosemary to quite a racing head.

H&M Conscious Relaxing Perfume Oil, $12.99, available at H&M.

Don’t be fooled by its name, this Rose Gold fragrance is in fact a sophisticated blend of orange blossom, peony, and tonka bean With a shelfie-worthy bottle and major staying power, it’s a bargain all around.

Zara Rose Gold Eau de Toilette, $15.95, available at Zara.

This French brand’s heavenly-scented oil is also available as a perfume. To many, this blend of orange blossom, magnolia, and vanilla is like summer in a bottle; one spritz will take you to the sun-drenched beaches of the Côte d’Azur, even if it’s pouring rain outside.

Nuxe Prodigieux Le Parfum, $45.57, available at Feel Unique.

While The White Company has long been a destination for candle fans, its offering of perfumes is not to be scoffed at. If you’re looking for a light, everyday perfume that isn’t overly floral, the Day scent may be just the ticket. Combining apple, cedarwood, and jasmine with a hint of bergamot, it’s both refreshing and uplifting in equal measure.

The White Company Day Eau de Toilette, $67.50, available at The White Company.

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